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Instead of dashboards, Railmail generates descriptive reports with insights. After a campaign sends, open its report to see how it performed and what to do next.

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Campaign report metrics

Key metrics
  • Delivery and delivery rate
  • Opens and open rate
  • Clicks and click-through rate
  • Click-to-open rate; unique opens and clicks
Delivery: sent, delivered, bounced (hard/soft) and bounce rate. Engagement: opens and clicks. Negative signals: unsubscribes (and unsubscribe rate) and spam complaints. Engagement score: how this campaign compares to your project average (above or below). Timeline: engagement over time, charting sent, delivered, opened, clicked and bounced.
Open and click tracking may not be connected in your project yet. When that’s the case, the report shows a notice that these metrics are unavailable; delivery and bounce data still work, since they don’t depend on tracking.

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Assistant report

Each campaign report includes an assistant report section with a summary, what worked, what to improve, and a recommendation. Reports are versioned and show when and with which model they were generated. You can Regenerate report to produce a fresh version. Generation status can be pending, generating, generated or failed. Data status can be collecting, partial, live or complete.

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Export

  • Export CSV from a campaign report for the raw statistics.
  • Export PDF from the reports list.
Generating and regenerating assistant reports consumes AI credits.