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Subscribers are the people in your audience. Railmail tracks each subscriber’s consent per topic, so you always know who agreed to what. An active subscriber is someone with a subscribed status in at least one topic, with valid consent. Unsubscribed, bounced, duplicate and archived contacts don’t count toward your plan’s subscriber limit.

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Add a single subscriber

In Subscribers, click Add subscriber and fill in:
FieldNotes
EmailRequired.
First name / Last nameOptional.
PhoneOptional.
TopicsRequired: pick at least one topic to subscribe them to.
Consent sourceHow consent was obtained: Manual, Import, API or Form.
Custom fieldsAny custom attributes defined in your project.
If a chosen topic uses double opt-in, the subscriber receives a confirmation email and stays in Pending confirmation until they confirm.

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Import many subscribers

Use import to bring in an existing list.
1

Upload a file

Upload a CSV file with your contacts.
2

Map the columns

Match each column in your file to a Railmail field (email, name, phone, custom fields).
3

Choose consent handling

Keep double opt-in enabled (recommended). Turn on Validate consents on import to check consent as records load. Single opt-in shows a legal warning; use it only when you already hold valid consent.
On the list you can select multiple subscribers (press X on a row, or ⌘A for all) and delete them in bulk.

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Subscriber statuses

StatusMeaning
SubscribedHas valid consent for at least one topic.
UnsubscribedOpted out of all topics.
BouncedEmail could not be delivered.
ComplainedMarked your email as spam.
Pending confirmationAwaiting double opt-in confirmation.
SuppressedOn the suppression list; can’t receive any mail.

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Subscriber details

Open a subscriber to see their Properties (status, email, source, double opt-in, name, subscribe/unsubscribe dates, created/updated) plus two tabs:
  • Consents: grant, revoke or resend confirmation for each topic. See Topics for how consent works.
  • Segments: which segments the subscriber belongs to.
Extend subscriber profiles with your own attributes using custom fields, then use them in segments, campaigns and automations.